Founded in 2010 by Marla Bainbridge Martinez, who married a local Isla Mujeres restaurateur and has lived and worked on the island for more than a decade, IMVR was built around a simple idea: travelers do better when the people booking their vacation actually live where they are staying. Every property in the IMVR portfolio is managed through a direct relationship with its owner, which means guests get accurate availability, honest photos, and on-island support rather than a listing pulled from a third-party aggregator.

IMVR represents vacation rentals across every major area of Isla Mujeres, so guests can choose a location that matches how they want to spend their trip. Centro is the walkable downtown core, close to restaurants, the ferry dock, and nightlife. Playa Norte is the island's famous stretch of calm, shallow beach, popular with couples and beach-focused travelers. Sac Bajo is a quieter, more residential area on the lagoon side, better suited to families and longer stays who don't mind renting a golf cart to get around. The South End, including Mid Island and the Airport Strip, offers more space and privacy, with larger lots and easier access for bigger groups. Wherever a guest lands, IMVR's local team can advise on which neighborhood actually fits the trip, rather than steering everyone toward the same handful of listings.

The portfolio spans a range of property types and sizes, including private villas, condo suites, and full apartments, generally running from two to five-plus bedrooms, with beachfront, oceanfront, and pool options available depending on the area. This range is intentional: IMVR works with couples booking a one-bedroom condo as often as it works with extended families or groups of ten or more booking a multi-bedroom villa for a wedding, reunion, or milestone celebration.

Group travel and event-friendly bookings are a specific focus of the business, not an afterthought. IMVR maintains a dedicated collection of properties vetted for larger parties, with enough bedrooms and common space to host comfortably, layouts that work for a wedding or celebration, and owners who allow events on site. Beyond booking the property itself, the IMVR team coordinates the logistics that group trips actually need, including airport transfers, private chefs and catering, grocery delivery before arrival, spa services, and excursion and party planning, so the person organizing the trip is not doing it alone.